STARTING POINT
Why is the right content marketing strategy so critical?
A brand now is less about how it projects itself to its customers and more about how customers perceive it.
Less expensive than most sales and marketing efforts, your content marketing strategy is the secret sauce that transforms the way customers view your brand and its potential to inspire and enable their lifestyle.
The Reality
Why the first 'casualty' of content marketing is often the customer...
The path of content marketing is paved with good intentions. The urge for brands to do something, anything, to boost their content strategy is hard to resist – especially in search of the next big idea: more content, new social media platforms, more video content, new apps, more podcasts, and the list goes on.
Well-intentioned though this approach may be, it can be counter-productive and hard to correct. Giving the customer more of what the brand thinks they should know, rather than what they actually want, leads to inconsistency, a dilution in quality, and customers feeling overlooked, unappreciated and undervalued.
The Challenge
Ensure your content marketing strategy advances your commercial objectives
There is never a better time to take stock and to recalibrate your content marketing strategy than the present. That means now, right now. That is rarely easy, however, with the day-to-day burden of content creation more likely to lead to 'random acts of content' rather than adherence to a clear, cohesive strategy.
Progress starts with an honest assessment of your content output, and accepting that a content marketing strategy needs to evolve in line with your business circumstances and challenges. This requires an ongoing review of your content needs and how well placed your overall strategy is to support your business goals.
The Solution
Trusted support to refocus and reinvigorate your content marketing strategy
Every brand has its own approach to addressing its content marketing needs. Whether working with an external content agency (or agencies) to generate your content or leading an internal content team, it can be difficult to make objective judgments about the direction of your overall content marketing strategy.
You may have robust KPIs in place to measure the quality of your channels, but these could be deceptive. Have your KPIs been updated to reflect your evolving goals and priorities? We work hand-in-hand with clients to bring clarity to your current challenges and help create a roadmap for ongoing development.
Inside The Content Quotient
Our Vision
We are passionate about the value of content marketing and its transformative potential to deepen brands' relationship with past, present and future customers.
Our work is founded on listening to our clients and understanding their fundamental content marketing challenges. This is the first and most important step to collaborating on a winning strategy that will advance your underlying business objectives.
Our Founder
James Lee-Tullis is the founder and executive consultant of The Content Quotient™. He offers over 30 years’ experience in conceiving, creating and managing customer communication and loyalty channels for world-class brands across all sectors and on a national, regional and global basis.
Having led teams and projects to the highest international awards, he now regularly serves on the jury of major industry awards. Today, he shares his experience as a consultant, helping clients optimise their content marketing strategy, and leverage the power of storytelling to get closer to their customers.
Our Network
Our Clients are supported directly by our founder as the primary consultant. At the same time, our service is bolstered by a handpicked global list of experienced experts (themselves also all independent consultants) across all fields relating and connecting to content marketing strategy.
This foundation ensures that the knowledge base underpinning our work is continually being updated and refreshed.