Frequently Asked Questions

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The primary focus is on providing expert advice and guidance to help brands create, refine, and optimise their content marketing efforts. Our consultancy focuses on aligning content with business objectives, enhancing customer engagement, and building brand trust through high-quality, targeted content.

We are experienced in working with brands of all sizes, from small startups to large multinational corporations, and across various industries. Whether you're just starting with content marketing or looking to elevate your existing strategy, we are able to tailor our services to meet your specific needs.

We are also experienced in content marketing strategy for B2C, B2B and B2E audiences. 

We are based in Germany and operate primarily from the UK and Germany. However, we are accustomed to supporting clients globally, and have strong experience and a successful track record working on content marketing strategy globally for projects specific to individual countries or regions and/or internationally for projects operating worldwide. 

Our consultancy is led by an award-winning content marketing expert with extensive experience in local, regional, and global projects. We bring a deep understanding of both print and digital communication, offering a unique perspective that combines traditional publishing expertise with modern digital strategies.

We offer a range of services including content strategy development, content audits, content creation guidelines, brand messaging workshops, editorial calendar planning, content distribution strategies, and performance analytics consulting. Our services are customizable to fit your brand’s specific needs.

Our primary focus is on strategy, guidance, and consultation. While we do not directly create content, we can provide detailed guidelines, templates, and frameworks that your in-house team or external content creators can use to produce high-quality content aligned with the strategy we develop together.

We start with a thorough analysis of your current content, audience, and business goals. From there, we identify gaps, opportunities, and key areas for improvement. We then collaborate with you to create a tailored strategy that aligns with your brand’s objectives, ensuring every piece of content serves a purpose.

Hiring a content marketing strategy consultant allows your brand to gain an external, expert perspective, helping you to identify blind spots and opportunities you might not see internally. Our expertise ensures that your content is not only engaging but also effectively supports your business goals, leading to increased customer engagement, trust, and ultimately, ROI.

We help you create a distinctive voice and content that resonates with your target audience. By aligning your content with your brand’s unique value proposition and business objectives, we ensure that your messaging is clear, consistent, and compelling, setting you apart from competitors.

Yes, we specialise in both digital and print content strategies. Our experience spans across various platforms and formats, ensuring that your brand’s message is effectively communicated whether online, in print, or across both.

We begin with an initial consultation to understand your brand, goals, and current content marketing efforts. We then conduct a detailed analysis and develop a strategic plan. Throughout the process, we maintain open communication, working closely with your team to ensure the strategy is implemented effectively and delivering the desired results.

We recommend a combination of qualitative and quantitative metrics, including content engagement rates, customer feedback, website traffic, conversion rates, and overall alignment with business objectives. We can also provide regular reports and insights to track progress and advise necessary adjustments.

Your involvement is crucial, especially in the initial stages, to provide insights into your brand, goals, and audience. However, we aim to make the process as smooth as possible, handling the heavy lifting while keeping you informed and involved in key decisions.

Our pricing is customised based on the scope and scale of the project. We offer flexible packages that can range from one-off consultations to ongoing strategic support. After an initial consultation, we provide a detailed proposal with a clear breakdown of costs as a basis for discussion on the best option for your specific requirements.

Yes, as mentioned above, we can tailor project packages and retainer services for ongoing strategic support. Retainer packages are ideal for brands that want continuous guidance and regular updates to their content strategy.

The counter argument is to consider the cost of not optimising your content marketing strategy. Most companies find that this kind of process (followed by a subsequent adjustment to their strategy) results in a leaner, more focused approach with a greater appreciation of how much is currently being spent on content and the relative value of that investment. This, typically, leads to cost savings and greater cost efficiencies.

All costs will be outlined in the proposal provided after our initial consultation. Any additional services or changes in scope will be discussed and agreed upon before proceeding, ensuring full transparency.

Simply contact us to schedule an initial consultation. During this meeting, we’ll discuss your needs, goals, and how we can best support your content marketing efforts. From there, we’ll develop a tailored proposal to help you achieve your objectives.

We’ll need a clear understanding of your brand’s goals, target audience, current content efforts, and any specific challenges you’re facing. The more information you can provide upfront, the more tailored and effective our strategy will be.

The timeline for seeing results varies depending on the scope of the strategy and the current state of your content marketing. Generally, you can expect to see initial improvements within the first few months, with more significant, long-term results developing over six to twelve months.

Yes, we can design bespoke training sessions and workshops to empower your in-house team with the skills and knowledge needed to implement and sustain your content marketing strategy effectively.

Absolutely. With experience in global content marketing, we can help you tailor your content strategy to resonate with international audiences, ensuring your brand’s message is effective across different regions and cultures.

This is typically the case. If you already have a strategy, we can perform a detailed audit to identify areas of improvement and enhancement. Our goal is to refine and elevate your existing strategy to ensure it aligns with your current business goals and market conditions.

Not at all. Your agency will be focused on content creation as well as, potentially, other associated tasks such as social media, sales, events and many more potential fields. If you are considering our services, it is because you are already considering how to get more from your overall content marketing strategy. We can assist you with that, while also guiding you on how to get more from your current or future agencies, as well as to ensure better communication and understanding of the agency's perspective and how you can better cooperate.

Yes! First fall, we can advise on how to define your content marketing strategy in order to meet your business objectives. Secondly, we can analyse and assess the requirements in order to realise that strategy. Finally, we can support you in appraising the best agencies to approach either directly or to invite to participate in any pitch process. We can also assist throughout that agency selection or pitch process.